A recent advertising campaign in Germany caused controversy, when an Aids awareness campaign showed a woman having sex with a series of mass murderers, including Adolf Hitler, Saddam Hussein and Joseph Stalin. The Hamburg advertising agency, Das Comitee, used the shock tactic to highlight the dangers of unprotected sex and the horrific 'mass murder' effects of aids, with the slogan "AIDS ist ein Massenmorder" ("AIDS is a mass murderer"). The creative director of the agency said their aim was to "show the ugliness of the illness, not of aids victims", but various Aids organisations across Europe have condemned it, saying it represents aids sufferers as mass murderers. I can definitely see how aids sufferers would be offended by this, as it appears to represent the sufferers as the murderers rather than the illness itself. However, I think this shock tactic will definitely work as an awareness campaign, and make people realise of how easy it is to contract aids. Another criticism though... if you watch the TV/Cinema advertisement http://aids-ist-ein-massenmoerder.de/typo3/index.php?id=aids_kampagne&L=1 there is no advice on how to prevent catching aids.
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