Fashion ad campaigns are becoming much more than just photo shoot photography of skinny models in expensive clothes. This Spring/Summer, Christian Louboutin has launched a new campaign, resembling the artistic influence of the Baroque era. Peter Lippmann, the still life photographer behind the campaign, has taken inspiration from 17th-18th artworks, particularly painters of the Dutch Golden Age. The shoes have been arranged in still life to resemble classic paintings. I love the unique take on this fashion campaign as, although the style itself is not unique in the art culture, for fashion it is a very original angle. If I were to come up with this concept, particularly for fashion, I would worry that the old fashioned style would create similar impressions of the shoes. However, it has been carried out beautifully, and represents the brand of Christian Louboutin, and Baroque art beautifully.
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