Fashion Sex Campaigns

For a long time advertising campaigns have used sex as a theme to sell, particularly for fashion campaigns where they aim to represent people as sexy. However as some of these that I have found show, it can often be taken too far.

Below is an image from a 2007 Dolce and Gabana campaign, which was heavily criticised for glorifying gang rape. This lead to the campaign being banned in Italy.Much more provocative, is the 2007 Tom Ford for Men campaign below. To me this campaign offers little creative imagination, and is just using the woman's body in a tacky and distasteful way, at an attempt to clearly try and be controversial. Tom Ford supported the campaign by saying its sexy, which I definitely disagree with. This one, believe it or not, is one of the tamer images that have been used for the campaign.

In my view, a lot of these campaigns are deliberately ignoring advertising standard's regulations, and creating media hype in order to create maximum awareness and coverage for the brand. A lot of them probably aim to get banned, and make it a competition to see which can be the most controversial.