No Sad Big Smile

This clever and original advertising campaign for Adidas caught my eye a while ago now, but it is one that I still think about and remember clearly- which is always evidence of a good, successful campaign. The video ad tells the story of a Japanese man's career as a break up service, presenting a range of situations he has to go through when breaking up with people on behalf of their partners. At the end it then shows the new Adidas clothing range in his scooter, marketed as perfect for stressful every day wear. Here is a link to it on you tube http://www.youtube.com/watch?v=sFaKNttGP9U

Although I'm unable to find the original website again, I remember the great impact it had, and the interactive services it offered. There was one that allowed you to send your own break up text using a choice of various messages, sent to your partner on behalf of the 'no sad big smile' break up service. I thought this was really witty, and an original concept- especially for a clothing line rather than something more directly linked like mobile phones.