Friday, 22 January 2010
The Funniest Tshirt Designs of the Decade
Monday, 26 October 2009
Pepsi's Iphone App Uproar
Pepsi recently developed a new application for the iphone, called the "Amp up before you score" app- designed to provide men with chat up lines for 24 various types of women, while promoting the Amp energy drink. However, the application created a bad reaction from the public, forcing Pepsi to Tweet an apology, and further complaints led to the withdrawal of the app all together.
Overall, I like the idea of this promotion technique- it involves the specific target audience, and uses the medium of current popular technology. It also provides a clear personality to the brand. However I feel that Pepsi took it a bit far by encouraging female stereotypes, and feeding teenage boys a disrespectful outlook on wooing women, with chat up lines such as "I've discovered the source of global warming. You're HOT." I can't help but wonder whether there would have been such an uproar (including threats to boycott all Pepsi products) if there was a similar app for women too.
Wednesday, 7 October 2009
Should Advertisers Risk Offending to Enlighten?
When researching for my Independent Project, I came across an article debating whether advertisers should shock people in order to create awareness. The example they used above is an awareness campaign by Cordaid, for third world poverty. Although the ad does shock you, I think that it shocks people into realisation, and thus successfully affecting the audience's views- a key aim in charity awareness campaigns. However I do think offensive material is an important consideration for advertisers, as it should be avoided in order to not create a negative reaction from the target audience.
Tuesday, 6 October 2009
The Turner Art Awards
The Turner Prize 2009 exhibition opened today at Tate Britain, London. The four nominated artists are Enrico David, Roger Hiorns, Lucy Skaer and Richard Wright. The judges for the Turner Prize 2009 are Mariella Frostrup, Charles Esche, Jonathan Jones and Andrea Schlieker.My favourite is Roger Hiorns' piece bellow, where he has transformed a derelict flat into a cave of blue crystals.
Lucy Skaer is the artist who's work opens the exhibition. Below is her work 'coal dust', which, as implied, are sculpted from coal dust. I fail to recognise their beauty personally, and I was surprised when I read that they were praised for bringing beauty to something ugly- this isn't a piece of art that I would describe as beautiful! I would however describe Roger Hiorns' crystal piece as "turning something ugly beautiful".
Sunday, 4 October 2009
Aubrey Beardsley
Writing about the 60s/70s music posters, and the Italian Medusa sculpture, I was reminded about one of my all time favourite artists and couldn't resist looking up images of his work. One in particular is the Salome piece shown above. It captures the biblical story of Salome ordering John the Baptist's head to be chopped, after he described her parents marriage as unlawful. Below is another one of his pieces, showing the intricate detail and flowing lines that I love in Beardsley's monotone pieces.
Soft Machine Promotion
For a few years now I have been interested in 1960s-70s psychedelic music posters and promotional material. I love the style, and the colour techniques they used. The bottom poster is one of my favorites and it really reminds me of one of my favourite artists, Aubrey Beardsley- in fact some of the posters resemble his style so much I'm pretty his paintings must have influenced many of the poster designs in the 60s/70s. I also like how you notice more and more as you study the picture- for example, the bottom poster shown above has the copy positioned to form the shape of a skull.
Medusa Sculpture
'Head of Medusa'
Sculpture
By Benvenuto Cellini.
Sculpture
By Benvenuto Cellini.
I recently saw this statue in Florence, and was fascinated by it. I love sculpture, interested in mythological stories, and have always love artwork where there's a story behind it. The Statue has it all! Depicting the story of heroic Perseus decapitating the evil Medusa, the sculpture captures the gore and victory beautifully and dramatically. The bronze statue presents Perseus holding up the head of Medusa over her decapitated body, modelled with the writhing snakes of Medusa's hair.
The story behind the construction of the statue adds more depth and evil to the piece- Cellini used all his household cutlery and metal pieces in order to complete the sculpture, and as a result of it being so big, he set fire to the roof of his house as he stoked the furnace.
The story behind the construction of the statue adds more depth and evil to the piece- Cellini used all his household cutlery and metal pieces in order to complete the sculpture, and as a result of it being so big, he set fire to the roof of his house as he stoked the furnace.
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